SEO vs PPC

in the recent history of online marketing , it has a whole has forcefully been fragmented by the array of platforms recently introduced, with the movement of users from desktop to mobile to tablet, back to desktop again, not to mention the overgrowing platforms. Apps, social sites such as instagram. twitter and Facebook.

this has made online marketing a bit more of chore for brands

another aspect that continues to grow, is search which is constantly changing, with social ppc and organic search all playing an equal role in its evolution.

the synergy between paid and organic sear and sear results has always been a difficult aspect within search engine optimization and online marketing. Jason tabeling an established digital marker and writer  competed a study spanning over four years. tabeling monitored a segment of keywords in order to view how everything evolved, the metric that he focused on was the percentage difference of paid and organic brand listings

ways you can optimize the value of PPC and organic

You should be considering a few things when it comes down to trying to market your New brand online 

• Evaluate carefully : it is advisable to weigh up the costs that will be needed in order to successfully rank your page in organic results versus what it will take money wise to advertise on ppc 
• Test the value of both: the best thing to do to know what works well is to go out an try it. use a key word on both the organic side and the paid side, running a test an analysing statistics such as the click through rates and conversion, examine both sets results to see if there is more potency in one more than the other, 
• Get your digital marketing teams together to talk: with so many different brands it can be seen that the company dont see there campaign holistically and so  usually separate teams, one team working with paid ads and one side working on organic results, it will So much more worthwhile to understand that the two work in unison, and bring the teams together to make one team, this way they can asses what s working and what's not so effective and take the right steps to proceed to improve SEO IN LONDON 
• check out our seo in london tumblr